Yes, I have no problem retweeting things that iTunes says.

Long Story Short: I always thought that Zune should’ve done more, with its social media voice, to highlight music events and up-and-coming performers. Pretty soon, “Zune” might not even get a chance to do that.

Periodically you’ll see me re-tweet something that is said by iTunes or AmazonMP3 or a host of other music services. I know that you see me, as a Zune MVP, and wonder why that is: Why aren’t I just letting that stuff blow by and just shouting out every possible thing Zune says?

I love Zune, but I always thought that the Twitter account could’ve done more, in terms of discussing current music events and performers. Why didn’t it tweet out interesting news articles about music? Why not point people to an up-and-coming band’s website? Why not engage with more musicians who have twitter accounts and actually tweet from them?

On the other hand, you have iTunes who talks about the Grammys (even though I’m not fond of having 8000 award shows, The Grammys are still relevant and popular), coffeehouse-type performances and what not. In other words, iTunes looks like they’re really engaged in what’s going on in the world of music. Whereas Zune just sounds like it’s more focused on what’s happening with the front page of the Marketplace and making puns about music. It’s nice to a degree, but engagement on social media is key.

Now, I know. There’s corporate standards involved. I know that Zune, as a twitter account, can’t go haphazardly talking with everyone and responding to everything. I also know that there can be a fine balance between happily promoting what you’re doing on your service and what’s going on with music at-large.

Yet, we’re now at a point where Zune, as a brand, is going away. It will be replaced by a music service that will live under the Xbox umbrella. At that particular point, what happens to these Zune social media accounts? Do they get transformed? Discontinued? Merged? Blended? Sliced? Diced? What?

I, personally, would still love to see some official Microsoft account continue to talk about music and media: To point out the free TV episodes available and the hot new music about to be released. I would love to see an Inside Xbox show that discussed upcoming albums and ‘albums you may have missed.” Hell, I would love to see the Green Room podcast brought back as a Microsoft web show that interviewed up-and-coming artists.

All of these things are great for community engagement, bringing awareness to whatever brand gets attached to them. And I would love to see something that’s along the lines of what a Billboard or iTunes Music does.

Zune, I always thought, has done interesting things and has interesting things to say.

I just wish they would say them.

Progress Report: Expanding my international listening ears

On my guest stint, at Windows Phone Radio, I mentioned that I was spending a good majority of this year trying to expand my ears, internationally. Many know that the Zune Marketplace isn’t exactly the bastion of K-Pop and J-pop music, although during this time I have discovered that there is *some* K-Pop and J-Pop music to be found in the Marketplace (some available via Zune Pass, mind you).

I’ve touched on this subject before, but I wanted to give everyone a progress report on this little project. I have to say that it’s been interesting to not only listen to international pop, hip-hop, rap, R&B and other styles of music, but to hear similarities in design with American counterparts.

Now that shouldn’t come as a total surprise, as you’ll find that many of what America does with their music influences music around the world. Many of the biographies of international singers show that they have some American influence, either because a parent is American or they were turned on to American music at an early age. A couple of prime examples of this are J-Pop songstresses Namie Amuro and Hikaru Utada.

J-Pop Star Hikaru Utada

The exploration of international music, for me, has been the same type of journey that it was for electronic music. When I was dabbling in electronic it was due to the influence of Jessica Zahn and a 12 hour immersion at the Electric Daisy Carnival. While I was familiar with the music, I simply saw it as trance music. However, performers like Kaskade, Colette, BT, Pendulum, and others have opened my eyes and ears up to styles like House, Drum n Bass and more. Yet if you don’t allow yourself to be exposed to it and give it chance, you may be losing out on some great music to be added to your local collection.

With international music it was the same thing. Prior to taking up a personal expansion challenge, I simply felt this music was nothing more than guys and girls wailing into a microphone and every song was going to sound like the love theme from some anime, video game or television drama. I was already familiar with some artists (such as Hikaru Utada) but I knew I had to take that chance and discover more out there and really see what people were offering.

In this year, another event happened that helped me expand my ears and that was the introduction and launch of MNET. MNET was designed to be a channel for Asian pop culture and one of their big things was presenting shows that showcased great K-Pop artists. Taking an interest in the channel (I even got a chance to interview the C.E.O.) sort of accelerated what I was listening to, exploring and adding. Groups like 2PM, U-Kiss and Supreme Team were quickly becoming part of the regular rotation on my PC and Zune HD. In fact, Supreme Team has rose through the ranks to become one of my favorite hip-hop outfits of all time.

Oh, and did you hear the Korean rapper who can give American rapper Twista a run for his money?

So as it stands, right now, my local collection has a great deal of J-Pop and K-Pop. Not all of it sounds like it should be part of the Last Airbender soundtrack. In fact, a lot of it could compete here in the United States if released on this soil. I have to say that the world is offering some great music to be listened to. I know a lot of us like our own little bubbles (it’s something I saw plenty of during Zune Social’s heyday, when people would try to explain off why certain songs appeared on their profile) but I challenge you (like I do every so often) to step out of that comfort zone. It doesn’t have to be international music, per se. Tell yourself that, today, you’re going to listen to one jazz album. Tell yourself that, this weekend, you’re going to try a playlist of BT’s music. Tell yourself that, this year, you’re going to see if you can add one Country album to your local collection — for some I know that’s a serious stretch.

K-Pop Boy Band 2PM

This year, for me, it was J-Pop and K-Pop. I’ve come out of this experiment both pleasantly surprised and eager to continue expanding and listening without having to prompt myself with challenges and goals — for this one things will naturally happen.

So my other thought was to see where I would want to expand my ears next. I’ve been looking, honestly, at music of artists like Andrea Bocelli, et al. That is actually quite a stretch for me as I’ve listened but never really dived into that pool.

We’ll see what comes of me trying to swim in *those* waters.

As a postscript, I mentioned earlier that there is J-Pop and K-Pop music to be found at Zune Marketplace. Here’s a listing of some of those artists (not all). These links actually take you to Bing Entertainment so you can sample their music, but they are all also available at Zune.

Serving up @Zune since 2008, I got my MVP renewal

By now you’ve probably heard, got wind of, or found out that I’ve been renewed for a Microsoft MVP award. I don’t really announce it for all of the congratulatory messages that come with it, but more so because it never ceases to give me pause when I see this email in box that says that I’m doing good for the community.

I know what you’re saying: “Marques, stop that. You’re doing wonderful things (i.e. MSMVP) and should be a bit more proud of your accomplishments.” — or you’re probably saying: “Fk that, I want to be an MVP too. I’m gonna hate on you hard for the next year.”

To both of those, I say “Yeap!”

One of the best things about being an MVP has been the connections and the networking opportunities, not only with people within Microsoft, but with the other MVPs. To see so many people passionate about their expertise is both inspiration and awesome. Some people don’t seem to be all excited about their MVP until the day they get renewed and then they never mention it again. They go right back to doing what they love and that’s helping the community.

So I consider myself to be in great company and I’m honor to be serving as Zune MVP for another year. Now, if you been looking at recent news surrounding Zune you have to ask what exactly will I be covering for 12 months. I guess that’s actually one of the exciting parts of this. Zune continues to serve well on Xbox 360, Windows Phone, etc albeit with a few hiccups (family pass, anyone?) But I’m excited to see what they have left in the tank for the end of the year and 2012.

So, I appreciate everyone’s congrats on this subject and willingness to put up with my damn near unstoppable tweeting about Zune and music (music, especially). I also feel that I shouldn’t rest upon the past year. There’s more work to do. Gotta continue the momentum of MSMVP, work on new things for Inside the Circle, continue work at RapMusic.Com and continue to engage with you all about the good, bad, ugly and WTF? that is the music industry and how we consume this stuff.

Many thanks, folks. Now, let’s get back out there…

Niceness is a currency that doesn’t need robber baron interference

I’m a nice guy. Or at least I play one on TV effectively well.

Yet sometimes you do a good deed and it either gets taken for granted or the person assumes that they can continue to dip their hand into well whenever they damn well please. It gets to a point where you almost wish they’d just say: “Hey, I wanna take your good nature and see how I can milk it. Just letting you know beforehand.” Then I’d least have the option of turning 360 degrees and walking away.

But sometimes, actually most times, you don’t get that luxury.

So I’m partially creating this post here because of something I put on Twitter that I want to keep, for posterity, since there really isn’t an effective Twitter time machine or vault handy.

I have no problem going out of my way for folks, but having my kind nature manipulated is a buzz kill. Don’t mistake kindness for weakness.

That is all.

What would my MVP renewal say about the state of Zune?

Probably a lot. Probably nothing.

On October 1st, the final batch of MVP emails go out for 2011. New people will be brought into the fold and current people will either be retired or renewed. It’s always great to see people get rewarded for the major contributions that they make for the community.

For me, given the current state of Zune and how most of its news is relegated to reducing Zune Pass syncing devices or just happening to be the software that’s the conduit between media/apps and Windows Phone 7, I can’t help but wonder what my renewal in October would say about Zune.

Again, it could say a lot. It could mean absolutely nothing.

A renewal means that I’ll be part of the MVP for another year. Does that mean that Zune (as Zune) will be doing stuff for another year? Would I have a new MVP label? Would I have no label at all?

Again, it could say a lot. It could mean absolutely nothing.

Then of course… would I even be renewed at all?

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