April 27, 2011 1 Comment
I love Apple as a tech company, despite what you may think with me being a Microsoft MVP and all. I think that the company has done some wonderful things in the tech space and will continue to bring both visually and functionally exciting products. I do have to take exception with one thing that they’ve done and that’s their recent campaign of “If you don’t have an iPhone, then you don’t have an iPhone.”
I’m sure they mean well, but seriously!? The commercial I saw that focused on this was the one that said “If you don’t have an iPhone, then you don’t have iBooks”. Well, you’re right about that except I have Kindle for Windows Phone, so technically I do have access to these things you call … books. “If you don’t have an iPhone, then you don’t have access to iTunes”. Well, you’re right about that except I have Zune/Zune Pass on Windows Phone so I technically do have access to these things you call … songs. “If you don’t have an iPhone, then you don’t have access to 1000s of apps.” Well, you’re right about that except I do have this marketplace thing on Windows that…wait for it…has apps in it!
I just don’t get the point of this message. It’s like saying “If you don’t have a PorterHouse Steak, then you don’t have a PorterHouse Steak.” So what the fuck is this piece of meat sitting on my plate right now? Is it not a steak? Or even better “If you don’t have a birth certificate, then you don’t have a birth certificate!” (Ain’t that right, Trump!?)
I found the Mac vs. PC ads amusing and I found the “iPad is” ads stylish and cool, but this one is just totally perplexing. These ads, for the most part, are highlighting features that you really can find on other phone ecosystems. They aren’t things/concepts that are exclusive to iPhone.
I do have one though: “If you don’t have Windows Phone, then well, you don’t have wireless syncing.”
See, now that makes sense.